Obviously, it is important not to neglect traditional marketing channels in favour of electronic ones. The two should complement each other.
With so many different places to advertise and people to take your message to in so many different scenarios no two solutions should be the same. It would be pointless to list the possibilities here (not least because it would be incomplete and instantly out-of-date). Anything is possible – it just depends on your budget.
Although marketing tactics will vary it is important for brand identity to be consistent across all mediums. This means ensuring colours, fonts, logos, scaling and presentation are consistent whether they are printed or electronic. This is where a designer’s knowledge of file formats, printing processes and colour modes is important.